Visual identity, communication and image-making for Urban Lemonade, a beverage brand co-founded with Jalscha Römer and Urban Högger. Developed over several years, the work includes packaging, printed materials, custom lettering, product photography, poster campaigns and merchandise. The identity extends across the product range and its accompanying communication.

Productshots: Tobias Siebrecht & Studio Végété
Poster Images: Mischa Schlegel

The project is nominated for Design.Preis.Schweiz 2023

Visual identity for BELMONDO, a café and bar in Zurich. A custom typeface takes its letterforms and dimensional treatment from the existing exterior sign. The building’s arches and elements of the interior provide further graphic references, applied across printed materials, merchandise and the café’s visual communication.

Interior design: Super Space Studio
Stool: Viviana Fagnani
Oli Bur shots: Mathyas Kurmann

Exhibition identity for Seaking Sails, curated by Hannes and Fritz at the Swiss embassy in Copenhagen during 3daysofdesign. The exhibition brought together twelve designers working with recycled sailcloth. The graphic language references wind movement, the transparency of sails and typography associated with the sailing industry.

Exhibition: Johannes Breuer and Fritz Gräber
Photography: Frank Lohmann
Plastik Mono: Sascha Bentek

Visual identity for WIM Bakery in Zurich. The retained interior, particularly its tiled surfaces, informed the colours, patterns and graphic forms. A custom croissant logo was developed alongside typography and image treatments. Applications include takeaway cups, coasters, signage, T-shirts, tote bags and caps, extending the interior references across everyday items.

Typography: MM Sign by Mockup.Maison

Identity, packaging and citywide poster campaign for LIMO, launched in New York in summer 2023. Produced locally in Brooklyn using the original Swiss recipe, the drinks are packaged in chrome cans. Some of thefirst stockists were Dimes in Chinatown and Public Records in Brooklyn.

Renders: Tunay Bora
Images: Tobias Siebrecht

Visual identity for Café LALERE, a Japanese-inspired café in Zurich. The owners’ interior design includes custom plaster tiles on the bar front, whose surface texture became the starting point for the graphics. Related patterns were applied to labels, takeaway cups and stickers, connecting the printed materials with the café’s interior.

Second book for Melbourne based writer and chef Ella Mittas. The follow-up is similar to the first book (blue). It is filled with essays, illustrations, photographs and recipes from Italy, Georgia and Bulgaria.

Typefaces: Scott Vander Zee
Illustrations and Images in the book: Ella Mittas

Book design for a cookbook by Melbourne-based chef and writer Ella Mittas, focusing on Greek and Turkish cuisine. The cover combines Greek and Latin lettering with photography and contrasting typographic styles. A translucent outer layer allows the underlying images and text to remain visible, introducing the publication through overlapping content.

Images: Tobias Siebrecht

Visual identity and exhibition graphics for A LOT WITH LITTLE at ZAZ Bellerive in Zurich. Graphic forms derive from elements of the buildings presented, rendered in a neutral silver-grey palette. Raw construction materials inform the exhibition design, signage and the printing of communication materials.

Movie: Noemí Blager
Curation and Exhibition: Maya Kägi Götz & Fabian Ruppanner

Exhibition Images: ©2024 Nakarin Fotografie

Visual identity for HAE, a clothing and accessories brand for alpine and urban environments. The project includes a newspaper developed for the brand launch and trade customers. Product photography forms the main content, showing the collection in use and connecting its applications in mountain settings and everyday city life.

Creative Direction with: Silvano Zeiter
Graphic Design with: Antonin Maudry

Visual identity redesign for NEUMÜHLE, a Swiss clothing and accessories label with a focus on sustainability. The existing white rectangle was retained as the central graphic element. A custom wordmark and a corresponding symbol derived from the rectangle extend the identity while maintaining continuity with the brand’s previous appearance.

Photography: Claude Gasser
Store Designs: Miguel Lauper

Visual identity, signage and objects for MOND, a boutique hotel on Sri Lanka’s southern coast. The identity combines typography, colour, imagery and local textures. The project also includes rattan shelving, ceramic clothes hangers and a batik courtyard canopy, alongside ceramic entrance lettering and signage made from brushed stainless steel.

Hosts: Jessica Fernando & Renato Kümin

Architecture: Abraha & Achermann

Photography: Ryan Wijayaratne

Visual identity, instructions and packaging for BISHU, a DIY jewellery brand. Customers receive tools to model a ring in wax, which BISHU then casts and finishes. The custom wordmark draws on technical forms associated with tools and manufacturing, establishing a graphic language that reflects the process of making jewellery.

Visual identity for ROOM FOR, the label of industrial and textile designer Noelani Rutz, producing objects in limited series. The identity centres on a typographic treatment of the name. Printed applications include a stacked wordmark and embossed lettering, introducing a physical surface treatment to the label’s graphic presentation.

Designer: Noelanie Rutz

Graphic design and printed materials for Ortsmuseum Rüschlikon, a local history museum. The work includes an annual programme, flyers and posters announcing permanent and temporary exhibitions. A publication accompanying the exhibition «Rüschlikon eine Zeitreise» brings together historical photographs documenting the village and its development over time.

Signage for two residential buildings, developed with Michael Kennedy. Geometric characters draw on the architectural forms and are cast into concrete elements using formwork or milled from aluminium. Raised and recessed relief creates a play of light and shadow, integrating the signage into the buildings’ surfaces.

Architecture: Blusch
Images: Géraldine Recker

Editorial design for MIMOSA, a photographic publication featuring work by Studio Végété and Sara Merz. The delicate blossoms of the mimosa form the central subject, explored through images that bring botanical forms into contact with the human body. Large photographs, white margins and restrained typography structure the sequence.

Floral design: Studio Végété
Photography: Sara Merz

Kevin Högger designed a range of typefaces throughout the years. All of them are based on references found during traveling.

MM Sign
MM Sign Cracked
MM Eisfeld
MM Veltlin
MM Waldburger (coming soon)
MM Tuk (coming soon)

The typefaces can be aquiered on Mockup.Maison
MM Sign was designed with Daniel Wenzel